TALLAHASSEE, Fla. - Social media is shaping the communication world in a big way. As it progresses rapidly, it is important for organizations to at least understand its impact, whether they embrace it or not. Kelly Robertson, PR Director & Social Media Strategist for Kidd Public Relations, speaks to audiences nationwide about the “nuts and bolts” of the many social media tools available.
Giving presentations to organizations large and small, Robertson explains how organizations can use social media to cost-effectively engage directly with target audiences, monitor what’s “being said” about them and enhance communication on many levels.
“Social media has the ability to virally reach millions of people in an instant,” said Robertson. “It creates a measureable impact. Organizations can share important news as it occurs, find new customers and shape strategies based on the conversations of their targets.”
To celebrate the “multilogue,” the Kidd team recently implemented the first-ever “Social Media Social,” a cocktail event held during the Florida Public Relations Association’s Annual Conference. Attendees enjoyed beverages like Tweet-tinis and Blog-o-beers while “tweeting” for prizes. The event itself generated online discussions, new social media followers for the company and positive organizational feedback.
“The Social Media Social is just one example of how social media can be used to enhance communication,” said Robertson. “Whether it’s an event, a fundraiser, a survey or breaking news, these tools are at your fingertips, but you’ve got to know how to use them.”
Whether you are ready to jump right into the pool of social media or just dip your pinky toe into the water, Robertson explains that she is able to tailor presentations to organizations at every level of involvement. For more information on social media presentations, contact KRobertson@kidd.com.
