TALLAHASSEE, Fla. - Kidd Group was selected by the Florida Department of Highway Safety and Motor Vehicles to implement a statewide public awareness campaign, informing Floridians of new documentation requirements for obtaining driver licenses and ID cards. To date, it is the largest initiative of its kind in the nation.
The “Gather.Go.Get.” campaign developed by Kidd Group informs millions of residents on how to gather required documents, go to a driver license office and get their new cards when necessary. With Kidd’s help, DHSMV hopes residents will speed smoothly through the process, leading the nation in more secure identification practices.
Thirty years of experience including many of the regions largest communication campaigns, enabled Kidd Group to hit the ground running. In order to inform residents of new requirements that begin Jan. 1, 2010, the team is conducting extensive partner outreach, media and public relations, design, collateral and advertising components. The team also produced the campaign’s user-friendly Web site, which answers frequently asked questions and offers a variety of tools to help visitors identify which documents they will need. For more information on new requirements and the campaign itself, visit http://www.GatherGoGet.com.
