Team Recognized for Exceptional Transit Marketing Initiatives
TALLAHASSEE, Fla. - Kidd Group received four awards at the Florida Public Transportation Association’s (FPTA) 2009 Marketing Awards for its work for client Bay Town Trolley of Panama City, Fla. A full-service communication and design firm, Kidd Group joined prominent marketing professionals from around the state who have developed campaigns for clients in public transportation. The team was honored for its outstanding achievements in public transportation marketing.
Among the company’s winning entries was the “Why I Ride” campaign. In 2009, Kidd Group worked with Bay Town Trolley to develop this initiative, asking riders to submit stories about why they ride the trolley. Testimonials were later used in video spots for the system.
“The FPTA Marketing Awards represent the best communication projects in public transportation,” said Kelly Robertson, APR, Public Relations Director for Kidd Group. “We’re honored to receive such recognition among our peers working in this challenging and ever-changing industry.”
Implementation, effectiveness and budget management were all considered for the Marketing Awards, which annually honor outstanding public transportation campaigns in the state of Florida. Kidd PR’s honors included two first-place awards, one second-place award and one third-place award:
First Place Awards Category: Advertising Collateral Entry: Bay Town Trolley: Trolley Talk newsletter
Category: Electronic Media/Audio-Visual: Television Entry: Bay Town Trolley: Why I Ride commercial
Second Place Award Category: Bus Exteriors: System Self-Promotion Entry: Bay Town Trolley: Exterior Trolley advertisements
Third Place Award Category: Sustaining Campaigns Entry: Bay Town Trolley: Why I Ride Campaign
To learn more about Kidd Group, visit Kidd.com, or call (850) 878-5433.
About Kidd & Company, Inc. Now in its 30th year of business, Kidd & Company, Inc. offers in-house, integrated communication services, including branding, advertising, design, public relations and interactive solutions. Serving clients internationally, the team is committed to providing creative marketing insight. To learn more about Kidd & Company and its award-winning divisions, call (850) 878-5433, or visit Kidd.com.
About Bay Town TrolleyFor the past 13 years, Bay Town Trolley has provided public transportation services to Bay County with the mission of moving riders of Bay County with clean, safe, efficient and dependable transportation while enhancing the quality of life and meeting the growing needs of the community. The system operates Monday through Friday, 6 a.m. – 8 p.m. For information on all routes, fares, Ride On Commuter Services and other news and updates, log on to BayTownTrolley.org.
