Tallahassee’s kings and queens of PR were crowned during the Florida Public Relations Association (FPRA) Capital Chapter’s signature Image Awards ceremony, Thursday, April 21. Kidd Group received two Image Awards. The first award was for its TeenTruth.org campaign on behalf of the Florida Department of Health. The initiative was designed to educate teens, parents and citizens about teen risks and issues. Kidd Group launched a statewide effort coupling paid and earned media, resulting in positive news coverage, increased web traffic and increased visitor participation.
Additionally, Kidd Group received an award for its 30-minute TV program Gather.Go.Get. produced for the Florida Department of Highway Safety and Motor Vehicle. Through negotiated partnerships the educational TV program aired statewide on network stations at no cost to the state, resulting in nearly 900,000 compliant driver licenses and increased web traffic.
“It is always wonderful to celebrate the good work that is being done in our industry with fellow peers and to be recognized for our agency’s campaigns,” said Ivette Marques, APR, Director of Public Relations. “We enjoy participating and supporting this important industry event and having the opportunity to celebrate our work with clients.”
The annual awards ceremony recognizes the work of PR professionals in our area from printed tools to audio-visual and full-fledged campaigns.
Awards were presented to local professionals and students, across a number of categories including audio and video public service announcements, public relations and crisis communications campaigns, annual reports, press releases, websites and more.
About the Florida Public Relations Association
Florida’s capital city is proud to host a chapter of the oldest public relations association in the United States. The Florida Public Relations Association (FPRA) is a statewide organization of more than 1,200 public relations professionals dedicated to advancing the profession of public relations and enhancing the professional development of its members.
The Capital Chapter of FPRA boasts a 100+ strong membership representing nearly every industry in the area, including government, associations, non-profit, education, healthcare, legal, corporate, retail, agencies and small business.