The premier motorcoach resort in Nevada, formerly the Las Vegas Motorcoach Resort, has launched “LVM Resort” as the destination’s new brand, a name that more closely reflects the resort’s luxury and exclusivity. Since the brand implementation, LVM Resort has seen an increase in rental and ownership sales, stemming from an increase in awareness of the brand and resort’s lavish facilities.
To target an exclusive Class A motorcoach audience, Kidd Group felt that a rebranding and simplified name would more comprehensively represent the luxury amenities and features it offers visitors. The 41-acre, gated motorcoach resort is located minutes from the Las Vegas Strip on a property that provides a relaxing motorcoach paradise in the middle of the desert.
As part of the brand launch, 3W Studios worked diligently to unveil a new website that includes an upgraded photo gallery, interactive activities calendar and information about amenities as well as area attractions. Additionally, LVM Resort has introduced a social media component that includes a Facebook page and a Twitter account — @LVMResort.
The resort grounds feature a 10,000 square foot premium clubhouse, owners club, Overlook Lounge, 9-hole putting course, The Diner on-site restaurant, two tennis courts, spa center, fitness center and four amenity facilities with bath houses, swimming pools, whirlpools and a laundry facility. Additionally, the resort offers secured storage area for automobiles, boats and other large items, and is pet friendly.
LVM Resort also offers an ownership option. Interested Class A motorcoach owners can purchase a site with ownership benefits. Although, the resort offers the option to own, it does not conflict with rental reservations.