Kidd Group is (P)interested in GradImages’ Online Presence

With a little nudge from Kidd Group, GradImages—the world’s largest commencement photography business—has jumped on the Pinterest bandwagon. When GradImages expressed a desire to expand its online presence, Kidd Group recognized Pinterest as the ultimate online platform for image-based engagement.

GradImages recently launched its Pinterest in 2013, and is already in full-on ‘pin’ mode, with 14 boards and 349 pins. Each board features high school/college lifestyle and graduation related content, with the exception of one board titled, “A day in the life at GradImages,” where followers get a sneak peek of GradImages employees on the job. Other GradImages boards include:

  • Grad Humor
  • Celebrity Commencement Speakers
  • Life After Graduation?
  • DIY Grad Gifts
  • Dorm Room
  • Inspirational Words
  • Campus Close-Ups
  • School’s Out Forever!
  • Cap Crafts
  • You graduated…Now where to?
  • Party Planning
  • Grad Party Munchies

As a business that regularly interacts with students and their advisors who are constantly keyed in and receptive to social media, GradImages is excited to reach out to an audience that is hungry for valuable, stimulating content. With Pinterest, GradImages can convey that, although it is a large business with thousands of employees, it has personality and character and is committed to taking an interest in its customers’ endeavors.

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